From Personal Grief to National Spotlight: Parting Stone Featured in the Wall Street Journal
The Wall Street Journal shares the story behind Parting Stone and founder Justin Crowe, and how grief led to a new approach to remembrance.
We’re thrilled to share that Parting Stone and our founder, Justin Crowe, were recently featured in The Wall Street Journal — a milestone moment in our mission to redefine how people honor and remember their loved ones.
In the article, the WSJ highlights how a deeply personal experience sparked a whole new way of thinking about cremation and memorialization. After losing his grandfather in 2014, Justin was struck not only by his grief, but by how impersonal and cold the traditional experience of receiving cremated ashes felt. That moment planted the seeds for an idea that would eventually grow into Parting Stone.
A New Path in Memorial Innovation
Parting Stone offers something entirely different from the traditional urn or container of loose ashes. Instead, families can choose to have cremated remains transformed into beautiful, smooth, and meaningful stones that can be held, shared, displayed, or scattered in special places.
This concept represents more than a product, it’s a reimagining of remembrance that offers comfort, connection, and beauty during times of loss.
The Journey from Idea to Impact
Parting Stone’s journey has been full of innovation and growth:
- Scientific Foundation: Our process was developed with support from material scientists at Los Alamos National Laboratory, using advanced methods to transform 100 % of the cremated remains into solidified stones that are durable, beautiful, and easy to hold.
- Industry Adoption: Today, Parting Stone collaborates with hundreds of funeral homes across the U.S. and Canada, helping families discover more meaningful ways to celebrate life.
- Cultural Recognition: Our appearance on Shark Tank in 2023 brought national attention and strategic investment, further accelerating our reach and impact.
- Mission-Driven Growth: As a Public Benefit Corporation, we balance business success with a commitment to serving families and reshaping how society experiences loss and memory.
Why This Matters
The WSJ feature isn’t just about Parting Stone, it’s about how meaningful innovation can grow from personal pain and ultimately help countless others through the hardest moments of life. It’s a recognition of the idea that how we remember matters, and that there’s room to bring compassion, beauty, and humanity into every stage of life including its end.
We’re deeply grateful to The Wall Street Journal for shining a spotlight on this story, to the families who have trusted us with their most precious memories, and to every partner and supporter who has joined us on this journey.
To read the full WSJ article and learn more about Justin’s story, follow the link above and thank you for being part of the Parting Stone community.
