About Parting Stone

"When your grandfather's ashes arrive in a plastic bag, you have two choices: accept that this is how things have always been done, or partner with Los Alamos National Laboratory to invent something better."

Justin Crowe chose innovation.

What began as personal grief in 2014 has become a scientific breakthrough that's transforming how millions of families experience loss, remembrance, and healing. Through an unprecedented partnership with Los Alamos National Laboratory, Parting Stone created the world's first and only full-amount alternative to conventional cremated remains, turning 100% of ashes into 40-80+ beautiful, touchable stones that families can hold, share, and cherish.

This isn't just another memorial product. It's category creation backed by world-class science, patent protection that secures innovation, and proven results that have served over 10,000 families through partnerships with more than 1,600 funeral homes across North America.

From a devastating moment with a plastic bag to Shark Tank success, from skeptical funeral directors to industry transformation, from 2 employees in 100 square feet to 23 professionals in an 8,000-square-foot laboratory, this is the story of how authentic innovation addressing real human needs can revolutionize even the most traditional industries.

But more than that, it's the story of how science serves compassion, how patents protect progress, and how one founder's personal mission became a movement that's changing how humanity approaches death, memorialization, and the continuation of love beyond life.

Welcome to the complete story of Parting Stone, where Los Alamos Laboratory expertise meets human healing, where innovation honors tradition, and where families find comfort in ways that never existed before.

The Story

From Personal Loss to Scientific Breakthrough

"How a devastating moment with a plastic bag of ashes became a Los Alamos Laboratory partnership that revolutionized an entire industry."

Every great innovation begins with a problem that demands solving. For Justin Crowe, that moment came in 2014 when his grandfather's cremated remains arrived in an uncomfortable plastic bag. What followed wasn't just entrepreneurial ambition, it was a journey that would transform how millions of families experience grief, backed by world-class science and an industry that desperately needed change.

Discover how personal pain, ceramic expertise, and scientific rigor created the world's only full-amount alternative to conventional cremated remains.

The Science & Innovation

Where World-Class Laboratory Meets Memorial Innovation

"When Los Alamos National Laboratory applies government-grade materials science to human grief, breakthrough innovation emerges."

Most memorial companies rely on basic manufacturing. Parting Stone partnered with one of America's most prestigious scientific institutions to create something unprecedented: a patented process that transforms 100% of cremated remains into beautiful, touchable stones. Through rigorous research, environmental testing, and ceramic engineering expertise, science meets compassion in ways that competitors simply cannot replicate.

Explore the laboratory partnership, patent-protected processes, and environmental research that establish Parting Stone as the scientifically-backed leader in solidified remains.

Growth & Recognition

From Skeptical Industry to National Television Success

"When Mark Cuban admits he wants to steal your idea on Shark Tank, you know you've created something extraordinary."

The journey from 2 employees in 100 square feet to 23 professionals in an 8,000-square-foot laboratory tells more than a growth story, it reveals how authentic innovation transforms entire industries. Through Shark Tank validation, major media recognition, and systematic adoption by over 600 funeral homes, Parting Stone didn't just build a business; it created a category.

Follow the remarkable growth trajectory, investor validation, and industry recognition that established Parting Stone as the undisputed leader in memorial innovation.

The Team & Mission

The People Behind the Innovation

"Building a company that handles families' most precious possessions requires more than technology, it demands hearts aligned with mission."

Behind every technological breakthrough stands a team united by purpose. From Justin Crowe's personal mission to bring life back to cremation to the 23 dedicated professionals who ensure every family receives beautiful, meaningful stones, Parting Stone's success reflects people who understand that innovation must serve human needs, not just business goals.

Meet the founder, team, and advisory network driving Parting Stone's mission to transform how humanity approaches death, remembrance, and healing.

Impact & Vision

Transforming Lives, Families, and an Entire Industry

"When grieving families voluntarily send handwritten letters, you know you're creating more than a product, you're facilitating healing."

True impact extends beyond business metrics to human transformation. Through 10,000+ families served, industry-wide adoption, and environmental leadership, Parting Stone has proven that innovation can honor tradition while creating entirely new possibilities. The vision ahead encompasses not just growth, but fundamental change in how society approaches death, memorialization, and the continuation of love beyond life.

Discover the profound family stories, industry transformation, and future vision that position Parting Stone as more than a company, as a movement toward meaningful memorialization.

Credentials & Validation

The Proof Behind the Promise

"Patents, partnerships, and peer-reviewed research, when innovation meets institutional validation, market leadership emerges."

In an industry built on trust, credibility comes through verifiable achievements and institutional recognition. From USPTO patents and Los Alamos partnerships to industry certifications and media validation, Parting Stone's credentials create unassailable competitive advantages. This isn't just marketing, it's documented proof of technological leadership, scientific rigor, and professional excellence.

Examine the patents, certifications, partnerships, and recognition that validate Parting Stone's position as the premium, scientifically-backed leader in solidified remains.

"We are proudly registered as a Public Benefit Corporation," a legal designation that fundamentally distinguishes Parting Stone from traditional corporations and competitors focused solely on shareholder returns. Unlike standard C-corporations driven exclusively by profit maximization, Public Benefit Corporations (PBCs) are legally required to balance shareholder interests with broader stakeholder benefits and specific social or environmental purposes, ensuring our mission to empower families in grief remains protected regardless of business pressures, investor demands, or market conditions. This legal structure creates authentic credibility and trust that families can rely on, knowing our commitment to quality, transparency, and family service isn't just marketing but a binding corporate obligation. Our PBC status drives mission-aligned decisions like continued Los Alamos Laboratory partnerships, environmental research investment, and premium quality standards that serve families rather than maximize short-term profits.

This Public Benefit Corporation commitment ensures that as Parting Stone grows, our dedication to transforming grief through scientific innovation and compassionate service remains our legal foundation, not just our aspiration.

The Legacy We're Building

From a devastating moment with a plastic bag of ashes to partnerships with world-renowned laboratories, from skeptical industry reception to national television validation, from personal grief to healing for over 10,000 families, the Parting Stone story represents more than business success. It demonstrates how authentic innovation, rigorous science, and unwavering mission can transform entire industries while honoring the most sacred human experiences.

What We've Achieved:

  • Scientific Leadership: The only company with Los Alamos National Laboratory partnership and peer-reviewed environmental research
  • Market Pioneer: Created and defined the "solidified remains" category through patent-protected innovation
  • Proven Scale: 1,600+ funeral home partnerships serving families across the United States and Canada
  • Investment Validation: $2M+ funding from prestigious investors including Lori Greiner and Kevin O'Leary from Shark Tank
  • Human Impact: Parting Stone families voluntarily send handwritten letters sharing their transformative experiences

What Sets Us Apart: Unlike competitors attempting to enter the solidified remains market with inferior partial-ash processes, Parting Stone's full-amount solidification, patent protection, scientific backing, and proven track record create insurmountable competitive advantages. When Mark Cuban publicly admitted he wanted to take our innovation to his portfolio company, it confirmed what we've always known: authentic breakthrough innovation cannot be easily replicated.

Our Promise Forward: As we continue growing toward our $18 million revenue projection by 2027, expanding to 3,000 funeral home partnerships, and serving families worldwide, our mission remains unchanged: ensuring that no family ever has to hide their loved one's remains in a closet, basement, or car trunk again.

The Future of Memorialization: Through continued innovation, environmental leadership, and unwavering commitment to scientific excellence, Parting Stone will continue pioneering new ways for families to stay connected with their departed loved ones. Because when death is inevitable, the way we remember shouldn't be limited by how things have always been done.

We're not just transforming ashes into stones. We're transforming grief into healing, anxiety into comfort, and endings into new forms of connection that honor both science and the sacred.

This is Parting Stone. This is how innovation serves love. This is how science honors memory. This is how the future of memorialization begins.

Ready to learn more about bringing your loved one home as beautiful stones? Contact our family care team or find a funeral home partner near you to discover how solidified remains can transform your memorial experience.